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CRACKING THE CONTENT CODE

LEARN HOW TO PROMOTE AN EVENT USING CONTENT MARKETING

GET THE EBOOK NOW
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"Bizzabo's ebook on content marketing is like nothing I've read before. It is packed with helpful strategies for promoting an event cost-effectively. Hats off to them for creating it!"

Will D. - Product Manager & Event Planner

DOWNLOAD TO LEARN...

Readers of Cracking The Content Code will learn how to use content marketing principles to promote an event or conference using proven and cost-effective strategies.

The ebook features workbooks and templates designed to help readers implement a content strategy that works.

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  • Discover the EIDO formula for evaluating content.
  • Master the "Virtuous Content Cycle" with examples from leading events like: Dreamforce, Social Media Marketing World and many other great gatherings.
  • Learn how to get press attention through contributed content.
  • Understand how to create a content marketing calendar that serves your event planning goals.
  • Evaluate the behavior of event website visitors to discover the channels that most effectively increase event registrations.
  • Use the included workbooks, templates and checklists to implement the right event promotion strategy.

BECOME AN EVENT MARKETING MASTER

READERS WILL LEARN HOW TO

Content Marketing Calendar
Make a content calendar
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Boost ticket sales
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Interpret user behavior
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Write content that works