Michael Chidzey, marketing director of leading events agency Chillisauce, which organizes thousands of activities and experiences for groups and companies across Europe every year. Over the past eight years he has seen the company grow from 20 people to more than a hundred - now sending 140,000 groups of friends on memorable weekends away and organizing over 700 corporate events a year. Michael specializes in digital marketing combined with traditional PR and eye-catching stunts, delivering campaigns that earn widespread attention. These have included building the biggest bra on the planet and installing it on ITV's South Bank tower before selling it on eBay for charity, opening up the Big Brother House for parties and events, and putting together the first ever British team for Germany's infamous Naked Sledding World Championship. Michael also founded industry-focused website eventjuice, and lectures in event marketing at London Metropolitan University, City University, University East London, and Coventry University.
ALON ALROY, MODERATOR
Alon is the Co-Founder, CMO & BizDev of Bizzabo, the world’s first all-in-one event success platform. At Bizzabo, Alon manages the U.S. operations and devises all aspects of marketing, business development, strategy and sales. Launched in July 2012, Bizzabo helps organizers create successful events by empowering them to build amazing websites, sell tickets, grow communities, go mobile and maximize event experiences – using a beautiful, user friendly platform.
In 2013 Alon was named one of the meetings industry's "40 under 40 young leaders", as well as one of the top 10 Israeli CMOs. In 2014 he was selected to the exclusive NYC Venture Fellows Program. His posts on entrepreneurship and events were published on Fast Company, Huffington Post, Entrepreneur Magazine, Marketing Land and others.
Want to get your events in front of journalists and bloggers, but don’t know how? In this webinar you will learn creative outreach tactics that journalists and bloggers can’t ignore with examples showing they have worked. After discussing why telling your story is the most important part of any PR campaign, we will discuss innovative tactics that have earned attention, sparked interest, and inspired journalists from national papers and some of the biggest bloggers online to cover stories.