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THE SMART

EVENT MARKETING PLAYBOOK

Everything the modern event planner should know about marketing a conference or event

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WHAT'S INSIDE THE EBOOK

Learn how to create a complete event marketing strategy with our fun and comprehensive ebook. It is so packed with best-practices, even the most experienced event marketers will learn something new.

 

TOPICS COVERED INCLUDE

  • How to create marketing personas
  • Brand building basics
  • Proven content marketing strategies
  • Search engine optimization techniques
  • Community engagement tactics
  • Paid advertising strategies and average costs
  • Advocacy marketing best-practices

 

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