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THE CMO'S GUIDE TO

ACCOUNT-BASED EVENT MARKETING

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Melissa Macatuno

“With ABM, event marketers can now invite the right people with decision-making power and attract them with topics and speakers that resonate.”

Melissa Macatuno - Marketing Manager, RainKing

WHAT'S INSIDE THE GUIDE:

  • Why Account-Based Marketing Matters.
  • Who Account-Based Marketing is Ideal for.
  • How Account-Based Marketing Can Be Applied to Events.
  • 10 Account-Based Event Marketing Tips.
  • A List of the Top 12 Account-Based Marketing Tools.
  • And more!

Jordan Con from Bizible, an ABM SaaS solution.

GENERATE MORE EVENT ROI WITH LESS

Account-Based Marketing is a powerful marketing strategy. In fact, ITSMA reportst that 80% of marketers measuring ROI say that account-based marketing (ABM) outperforms other marketing investments.

Whether you are considering implementing an ABM strategy or are already executing one, this guide is for you. Learn how to get the most out of account-based event marketing in this comprehensive, yet compact guide.

DOWNLOAD THE EBOOK