Prove the value of your events in the next era of events.
Featuring advice from event leaders, an overview of the metrics that matter,
and a framework for building a business case for your event plan.
After a year of change in the events industry, a silver lining has emerged: we now have access to more data than ever before to help us prove the impact of an event on strategic business objectives.
Return on Event (ROE) takes into account the business impact that previously seemed unmeasurable but which are crucial to both generating growth and tailoring your events for success.
• Advice from leading event experts on surfacing relevant data and proving return
• An overview of the business and event impact metrics that matter
• Case studies of how real event organizers are proving the value of their event programs
• A ready-to-use framework for building a business case for your next event