"For business events to be successful it's critical that organizers successfully capture and share data with other teams or across other platforms. This ebook shows you
Thomas Wilke - Director of Global Events
CONNECTING THE DOTS
The average CMO spends 24% of her budget on live-events, this is the single largest marketing investment most B2B companies make. Yet what happens to all of the data produced by attendees, speakers and sponsors? Is it being used effectively by other teams or on other tech platforms? This free ebook will show readers how to integrate event data to other platforms so that teams can work smarter and more effectively to make live events more successful.
HERE IS WHAT'S INSIDE THE EBOOK
- Part 1: Why Data Integration is Important
- Learn how integrating event data can save you and your teams time and money. Discover why integrated date is more secure and understand how smarter actions can be taken when event data is shared between platforms.
- Part 2: What Data is Worth Integrating
- Featuring advice from Hubspot's events team, learn what type of information marketers should consider integrating and how this information can be used to improve various business functions.
- Part 3: How you can Integrate your Data
- This section discusses how marketers can integrate data from one platform the other. It includes a look at simple but powerful tools like Zapier, but also discusses more advanced options like Open APIs and Webhooks.
- Part 4: The Future of Events
- The future of events is connected. It's increasingly important for marketers to bridge the gap between digital and off-line marketing campaigns and data integration can help to do just that.