"For business events to be successful it's critical that organizers successfully capture and share data with other teams or across other platforms. This ebook shows you
The average CMO spends 24% of her budget on live-events, this is the single largest marketing investment most B2B companies make. Yet what happens to all of the data produced by attendees, speakers and sponsors? Is it being used effectively by other teams or on other tech platforms? This free ebook will show readers how to integrate event data to other platforms so that teams can work smarter and more effectively to make live events more successful.