Benchmark your event performance
against industry standards

Use Bizzabo’s event benchmarks calculator to compare your performance against validated industry data from the 2026 State of Events Benchmark Report.

Compare my event program
*Benchmarks are based on aggregated data from hundreds of event programs and validated industry research.

Make every event decision data-driven

Event teams are under more pressure than ever to deliver measurable results. Events are no longer standalone campaigns. They are expected to drive pipeline, accelerate deals, and prove real business impact. But without clear event performance benchmarks, it is difficult to know how your performance truly stacks up. Are your attendance rates strong? Is your engagement competitive? Or are you missing opportunities to improve?

At the same time, the industry has entered a more disciplined, optimization-focused era. Teams are operating with tighter resources and higher expectations, where success is defined by precision, consistency, and measurable outcomes. Bizzabo’s Benchmarks Calculator gives you instant clarity, helping you move from assumptions to informed decisions and align your strategy with high-performing event programs.

Image 3

What you’ll get

Image 4

A clear performance snapshot

Call out a feature, benefit, or value of your site or product that can stand on its own.

Image 5

Immediate gap analysis

See where your events perform above or below industry benchmarks

Image 6

Actionable next steps

Get data-backed recommendations to improve performance.

2026 Benchmarks Report Megamenu 2

Ready to build higher-performing events?

Benchmarking gives you the clarity to improve performance and focus on what matters most.

For a deeper look at the trends shaping event performance, explore the full 2026 State of Events Benchmark Report.

Explore the 2026 Benchmark Report