EVENT MARKETING 2018 

HOW THE BEST ORGANIZATIONS PLAN EVENTS

We surveyed over 400 senior marketers to learn how they think about live event strategy. This report provides readers with benchmarks related to:

• 2018 event strategy and technology trends.

• Event budgets.

• C-suite support of events.

• Frequency of events planned and attended.

• How events compare to other marketing channels.

JUSTIFY YOUR EVENT STRATEGY

This report provides marketers and event organizers with the necessary data to justify a 2018 live event strategy to your leadership team, or to clients. Some of the takeaways include:

• Live events are the single most effective marketing channel for most organizations.

• Most respondents expect to increase the number of events planned next year.

• Most respondents expect to increase event budgets next year.

• Over 80% of the c-suite believe live events play a critical role in their organization's success.

Download the ebook to access hundreds of other insights!