Bizzabo Event Software
2020 Event Marketing Report

2020 EVENT MARKETING REPORT

IN-PERSON MARKETING IS IRREPLACEABLE

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IN-PERSON EVENTS ARE HERE TO STAY

We surveyed nearly 500 mid-to-senior-level marketers from top-performing organizations Forbes, SAP, and Gartner to better understand how they think about live event strategy in 2020.

  • Discover insights from marketers managing over $370.2 billion in total annual revenue.
  • See how top-performing organizations among the software, services, and media industries invest in events. 
  • Learn best practices for executing your event strategy in 2020 and beyond.

 

 

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OUR 2020 FINDINGS

  • 95% of respondents believe in-person events can have a major impact on achieving business goals.
  • 85% of respondents in leadership roles have identified in-person events as critical for their company’s success.
  • 20% more marketers from 2019 to 2020 believe in-person events are the most important channel for achieving business goals.

 

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