Mike is the Founder and CEO of Glisser, award winning audience engagement software. Prior to forming Glisser, Mike was a Chief Marketing Officer working in the telecoms and financial services industries.
DAVID EPSTEIN, CO-HOST
David is the Demand Generation Director at Bizzabo where he oversees the company's full-funnel customer acquisition strategy. Bizzabo is the world's fastest growing event technology company and is the #1 rated event platform.
Professional events account for $500B in spend each year, and that number is only going to increase in the coming years. Key stakeholders expect to see a clear return on such a sizable investment.
Attend this free webinar created by Bizzabo and Glisser and learn how to effectively measure ROI. This webinar is perfect for event marketers searching for a way to understand how live events impact lead generation, sales acceleration, and customer retention.
Why you need to care about event ROI
Measuring revenue, reputation, relationships, recall
Event attribution models