Mike is the Founder and CEO of Glisser, award winning audience engagement software. Prior to forming Glisser, Mike was a Chief Marketing Officer working in the telecoms and financial services industries.
DAVID EPSTEIN, CO-HOST
David is the Demand Generation Director at Bizzabo where he oversees the company's full-funnel customer acquisition strategy. Bizzabo is the world's fastest growing event technology company and is the #1 rated event platform.
Professional events account for $500B in spend each year, and that number is only going to increase in the coming years. Key stakeholders expect to see a clear return on such a sizable investment.
Attend this free webinar created by Bizzabo and Glisser and learn how to effectively measure ROI. This webinar is perfect for event marketers searching for a way to understand how live events impact lead generation, sales acceleration, and customer retention.
Why you need to care about event ROI
Measuring revenue, reputation, relationships, recall
Event attribution models
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.