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  THE EVENT SUCCESS FORMULA

HOW HIGH-PERFORMING EVENT MARKETERS PLAN EVENTS 

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Michaela Alexander, InVision

"Every detail matters and it all needs to connect. When thinking about the event it has to be a holistic approach." 

Michaela - Field Marketing, InVision

BENCHMARKS FROM OVER PERFORMERS

We surveyed over 400 senior marketers to learn how they think about live event strategy. This report provides readers with insights into the most successful organizations.

 

EXAMPLE INSIGHTS

1. Live events are the single most effective channel for most overperforming organizations.

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2. Over-performers will increase event budgets and number of events planned in 2018.

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3. 91% expect technology will have a major positive impact on event success.

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