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THE EVOLUTION OF EVENTS REPORT

How the events industry is responding to unprecedented change

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HOW THE EVENT INDUSTRY IS EVOLVING

We surveyed nearly 400 event and marketing professionals to better understand their thoughts on virtual events, hybrid events, and the future of the industry.

  • Discover how top event organizers have adapted their event strategies for for virtual.
  • Learn how businesses are continuing to rethink the way approach decisions around budget, personnel, and diversity.  
  • Learn best practices for executing your virtual and in-person event strategy in 2020 and beyond.

 

 

Evolution of Events Report
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FINDINGS PREVIEW

  • 97% of respondents expect to see more hybrid events moving forward.
  • 82% of respondents plan to wait until 2021 or later before resuming in-person events.
  • 76% of respondents have never hosted a hybrid event before.

 

DOWNLOAD THE REPORT

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