The state of
in-person B2B conferences

Analyzing organizer and attendee insights on today's most impactful gatherings

Chart Illustration


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Download the report to learn why in-person is No. 1

In June 2023, we surveyed more than 4,000 event organizers and attendees to better understand the state of in-person gatherings. Our survey uncovered fascinating — and sometimes surprising — insights into the resounding importance and resurgence of in-person B2B conferences as the driving force behind organizational success and attendee satisfaction.

Explore what matters most to organizers and attendees

This report provides more than 100 new data insights and analyses into in-person B2B conferences, including details on budgets, venues, event tech, and more. Hear from organizers and attendees on what they prioritize, the challenges they’re facing, and how they're planning for 2024 and beyond.

This illustrated report is packed with impactful in-person conference stats, like the following:

  • 75.9% of organizers say in-person conferences will become increasingly critical to their organization’s success in the coming years.
  • 86.4% of organizers are planning to schedule more or about the same number of in-person B2B events in 2024 compared to 2023.
  • 77.7% of attendees agree or strongly agree that in-person B2B conferences offer the best networking opportunities.

Download the report