David is the Content Marketing Manager at Bizzabo, where he leads the company's efforts to educate marketers about event planning best practices. He will be leading this webinar.
The average CMO spends 24% of her budget on live-events, this is the single largest marketing investment most B2B companies make. Yet what happens to all of the data produced by attendees, speakers and sponsors? Is it being used effectively by other teams or on other tech platforms? This free webinar will show readers how to integrate event data to other platforms so that teams can work smarter and more effectively to make live events more successful.