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FREE EBOOK

 

THE SECRET SCIENCE OF EMAIL MARKETING

FOR LIVE EVENTS  

INSIGHTS AND BEST PRACTICES ON EMAIL MARKETING FOR EVENT STRATEGISTS

GET THE FREE EBOOK NOW
Joan Beverly

"This ebook is essential for any event marketer looking to master the channel of email marketing."

Joan Beverly - Senior Director of Event Marketing

WHY YOU SHOULD READ THIS

The data shows that email marketing plays a significant role in the events industry and will continue to do so in the future. 

  • Most event marketers (40%) believe that email marketing is the single-most effective channel for promoting events.
  • 46% of B2B companies choose email marketing as their main form of event promotion. 
  • By the end of 2021, nearly 320 billion emails will be sent and received on a daily basis. 

 

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WHAT YOU WILL LEARN

Learn how to create an email marketing strategy that directly addresses your needs as an event marketer. Dive into this ebook to learn:

  • How to optimize your email content for increased click-through rates.
  • Ways to segment your audience to maximize engagement.
  • Key metrics used to measure the success of your campaigns.

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