"This ebook is essential for any event marketer looking to master the channel of email marketing."
Joan Beverly - Senior Director of Event Marketing
WHY YOU SHOULD READ THIS
The data shows that email marketing plays a significant role in the events industry and will continue to do so in the future.
- Most event marketers (40%) believe that email marketing is the single-most effective channel for promoting events.
- 46% of B2B companies choose email marketing as their main form of event promotion.
- By the end of 2021, nearly 320 billion emails will be sent and received on a daily basis.
WHAT YOU WILL LEARN
Learn how to create an email marketing strategy that directly addresses your needs as an event marketer. Dive into this ebook to learn:
- How to optimize your email content for increased click-through rates.
- Ways to segment your audience to maximize engagement.
- Key metrics used to measure the success of your campaigns.
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