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THE RISE OF MOMENT MARKETING IN EVENTS

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2018 WILL BE THE YEAR OF EXPERIENCE

Events have evolved into strategic tools that deliver brand messages and change the behavior of those attending.

Our industry is driven by memorable moments.

As an event professional, how do you shape an experience?

Most of all, how do you capitalize on the excitement experiences deliver before, during and after the event?

This report delivers a complete overview of what Moment Marketing is and how we can use it to drive activations, registrations and desired actions in our audiences.

Download the report and join us on this ride through the future of event marketing.

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WHAT'S INSIDE THIS REPORT

  • An overview of what moment marketing is.
  • Why Moment Marketing is important for live event professionals.
  • Practical tips to make the most of Moment Marketing for your own events.
  • How to drive registrations or other desired actions from your audience.

frequently Asked Questions

WHAT IS MOMENT MARKETING?
Moment Marketing capitalizes on the immediate needs of our audience and having just the right message at just the right moment. While it appears to be magically spontaneous, and sometimes it is, most often it’s planned out well in advance. This “magic” and “spontaneity” yield great viral potential.
Why is Moment Marketing so Important for Event Professionals?

Moment Marketing is challenging traditional marketing strategy to move the attention directly into the moment when our prospective attendees will feel the need to attend or take action. Event planners and event marketers need a shift in their marketing approach to make the most of these opportunities.

Who should read this ebook?
This report is for any event professional who wants to embrace Moment Marketing to make their events better.

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