Bizzabo's 2019 Event Marketing B2B Tech Trends Report

2019 event marketing report

B2B TECH TRENDS

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DISCOVER THE 2019 B2B TECH EVENT TRENDS

Based on the responses of 1,000+ senior marketers, this report focuses on event trends and benchmarks for B2B Tech organizations.

Discover insights from companies worth $107.3B USD in total annual revenue.
See how top performing organizations in the business-to-business tech sector invest in events.

Learn the best practices for executing and measuring your B2B event strategy in 2019.

Download the report today!

Download the B2B Tech Trends Report!

With Contributions from SEMrush, Split, CBInsights, OpenX, and more!

inside look: a few findings

B2B business leaders are 10x more likely to support events when organizers are able to measure and demonstrate ROI.
B2B tech event teams that use event software save 205 hours per year.
73% of B2B tech marketers plan events for lead generation and sales acceleration, while less than a third (30%) of marketers in other sectors primarily plan with this goal in mind.

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