We surveyed nearly 500 mid-to-senior-level marketers from top-performing organizations Forbes, SAP, and Gartner to better understand how they think about live event strategy in 2020.
Discover insights from marketers managing over $370.2 billion in total annual revenue.
See how top-performing organizations among the software, services, and media industries invest in events.
Learn best practices for executing your event strategy in 2020 and beyond.
OUR 2020 FINDINGS
95% of respondents believe in-person events can have a major impact on achieving business goals.
85% of respondents in leadership roles have identified in-person events as critical for their company’s success.
20%more marketers from 2019 to 2020 believe in-person events are the most important channel for achieving business goals.
