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Analyst
recognition

Bizzabo has been named as a Visionary in the 2026 Gartner® Magic QuadrantTM for Event Marketing and Management Platforms and a Leader in the 2024 Forrester WaveTM for Event Management Platforms. In our view, Bizzabo makes events easier to run at scale, decisions easier to make, and success easier to achieve.

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Forrester WAVE LEADER 2024
Forrester Wave Customer Favorite 2024
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What analysts say about the market
for event marketing technology

Shift from single event 
to event portfolios

According to Gartner, “To support event go-to-market strategies across the enterprise, vendors are deepening and building capabilities to support governance and repeatable events.” 

We feel that Bizzabo supports this shift with event templates and a pricing model designed to help teams scale event programs without added operational complexity.

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Sponsorship ROI is now a top priority

Sponsorship ROI is 
now a top priority“As event marketers face pressure to resell sponsor and exhibitor packages, sponsors are simultaneously scrutinizing their investments in third-party events and demanding ROI,” Gartner says.


We feel that Bizzabo addresses this need with its sponsor tools, helping teams connect sponsor activity directly to pipeline impact.

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Advancement of AI capabilities

Gartner notes that “vendors will need to help event marketers align planned agentic AI capabilities with business outcomes.” 

In our view, Bizzabo supports this with matchmaking, attendee copilot built
into the mobile event app, and native CRM platform attribution that help 
connect activity directly to event impact.

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Why we feel customers choose Bizzabo

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We are a small team of three, and we produce over 100 events a year. Bizzabo made this possible with its ease of use and a platform that works for busy event professionals.

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Spring Taylor

Senior Manager Events

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What stands out most is how smooth the entire process is. Everything is connected, and after the event, we can easily access and analyze the data.

Kristine Martirosyan

Event & Digital Marketing Officer

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Bizzabo stands out as a trustworthy partner, prioritizing our specific needs and enhancing our event strategies effectively.

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Daniel McCartt

Senior Events Manager

Why Gartner and Forrester research matters to us

As events continue to serve as a critical source of pipeline, community, and first-party data, organizations are looking for platforms that go beyond execution. We feel analyst reports cut through the noise, helping you evaluate platforms based on what drives results.

Why Gartner and Forrester research matters for event platform decisions

As events continue to serve as a critical source of pipeline, community, and first-party data, organizations are looking for platforms that go beyond execution. Analyst reports cut through the noise, helping you evaluate platforms based on what drives results.

Resources for evaluating event marketing and management platforms

The Event Management Software Buyer’s Guide
The Event Management Software Buyer’s Guide

Everything you need to evaluate, compare, and confidently choose your next event software.

Download now
Enterprise Event Tech RFP Template
Enterprise Event Tech RFP Template

Learn how to choose the right platform and download a modern event tech RFP template.

Read More
How Trellance streamlines event operations with Bizzabo
How Trellance streamlines event operations with Bizzabo

See how Trellance saved weeks of time and streamlined registration, websites, and integrations with Bizzabo's event platform.

Read More

Source: Gartner Report, Magic Quadrant for Event Marketing and Management Platforms, By Christy Ferguson, Halle Stern, etc, March 2026.

Gartner and Magic Quadrant are a trademark of Gartner, Inc. and/or its affiliates

Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

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