2025 State of Events and Industry Benchmarks

Discover data-driven insights to help you boost attendee engagement, maximize ROI, and stay ahead of the curve.

1,500+

event professionals surveyed

2024+2023

data
comparison

50+

industry
benchmarks

Transform Your Events with 2025 Trends and Strategies

Are you ready to revolutionize your event strategy and create unforgettable experiences that drive real business results? We surveyed over 1,500 event professionals, from C-level leaders to coordinators, to uncover key trends shaping the future of the events industry and provide insights to help you focus your efforts in 2025 and beyond.

Inside, you'll discover exclusive industry benchmarks and forecasts to inform your planning, alongside innovative tactics for designing immersive, tech-driven attendee experiences. Learn how to secure lucrative sponsorships, demonstrate event ROI, and adopt sustainability practices that resonate with modern audiences. Plus, gain strategies for seamlessly integrating field events and webinars into your portfolio, ensuring your approach stays ahead of the curve.

Stay Ahead in Event Planning

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Enhance Attendee Experiences

Boost satisfaction and loyalty with strategies that keep attendees returning year after year.

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Leverage Cutting-Edge Technology

Streamline operations and elevate engagement with the latest event tech innovations.

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Adapt and Thrive

Embrace trends like sustainability and immersive experiences, optimize your event portfolio, and secure bigger budgets by showcasing undeniable event impact.

Download your
free copy now!

Ready to transform your B2B events into powerful business drivers? Whether you're planning intimate gatherings or large-scale conventions, this report is your roadmap to creating more successful events as you execute your 2025 event strategy and look ahead to 2026