95%
expect AI use in
events to increase
40%
still struggle to
prove event ROI
52%
is the average event
attendance rate
2026 State of Events Benchmark Report: AI, ROI & Event Trends
Listen, Learn, Lead
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Navigate the new era of event strategy in 2026
We surveyed event professionals, interviewed executive leaders, and analyzed benchmark data from high-performing event programs to uncover what’s changing across attendee engagement, AI adoption, networking, event ROI, and event technology in 2026. Inside this exclusive report, you’ll find data-backed insights and practical benchmarks to help you build more intentional, measurable, and impactful event experiences.
From proving ROI and improving registration conversion to designing better networking experiences and adopting AI strategically, this report gives event leaders the clarity and confidence to adapt. Discover how leading organizations and the executives guiding them are optimizing event programs for stronger business outcomes in 2026 and beyond.
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What you’ll learn
Event planning, budget, and staffing benchmarks
Explore how event teams are approaching budgets, staffing, event volume, and operational planning in 2026 as the industry shifts toward more intentional growth.
Attendee engagement and personalization trends
Discover what attendees now expect from modern event experiences, including immersive design, networking quality, experiential learning, AI-powered personalization, and seamless event technology.
Event ROI and performance benchmarks
See how leading event programs measure success across attendance, registration conversion, engagement, sponsorship performance, and ROI.