---
title: 2026 State of Events Benchmark Report | Bizzabo
description: Explore the 2026 State of Events Benchmark Report with insights on ROI, AI adoption, experience design, and performance.
image: https://welcome.bizzabo.com/hubfs/2026%20Benchmarks%20Report%20archive.png
---

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# 2026 State of Events Benchmark Report: AI, ROI & Event Trends

## Listen, Learn, Lead

![2026 Benchmarks Report featured Image](https://welcome.bizzabo.com/hubfs/2026%20Benchmarks%20Report%20feature%20(1).png)

![](https://welcome.bizzabo.com/hubfs/Vector.png)

#### 95%

expect AI use in   
events to increase

#### 40%

still struggle to  
prove event ROI

#### 52%

is the average event  
attendance rate

## Navigate the new era of event strategy in 2026

We surveyed event professionals, interviewed executive leaders, and analyzed benchmark data from high-performing event programs to uncover what’s changing across attendee engagement, AI adoption, networking, event ROI, and event technology in 2026. Inside this exclusive report, you’ll find data-backed insights and practical benchmarks to help you build more intentional, measurable, and impactful event experiences.

From proving ROI and improving registration conversion to designing better networking experiences and adopting AI strategically, this report gives event leaders the clarity and confidence to adapt. Discover how leading organizations and the executives guiding them are optimizing event programs for stronger business outcomes in 2026 and beyond.

![](https://welcome.bizzabo.com/hubfs/Header%20section%20(2)%20(1).png)

## What you’ll learn

![Frame 450217](https://welcome.bizzabo.com/hs-fs/hubfs/Frame%20450217.png?width=300&height=214&name=Frame%20450217.png)

##### Event planning, budget, and staffing benchmarks

Explore how event teams are approaching budgets, staffing, event volume, and operational planning in 2026 as the industry shifts toward more intentional growth.

![Frame 450218](https://welcome.bizzabo.com/hs-fs/hubfs/Frame%20450218.png?width=190&height=136&name=Frame%20450218.png)

##### Attendee engagement and personalization trends

Discover what attendees now expect from modern event experiences, including immersive design, networking quality, experiential learning, AI-powered personalization, and seamless event technology.

![Frame 450219](https://welcome.bizzabo.com/hs-fs/hubfs/Frame%20450219.png?width=190&height=136&name=Frame%20450219.png)

##### Event ROI and performance benchmarks

See how leading event programs measure success across attendance, registration conversion, engagement, sponsorship performance, and ROI.

## Inside the report

Explore the latest benchmarks and insights on AI adoption, attendee engagement, event technology, sponsorships, webinars, networking, registration conversion, and the strategies high-performing event teams are using to improve business outcomes.  
See how your event strategy compares to the latest industry benchmarks and discover what leading organizations are prioritizing in 2026.

2026

60%

Networking is somewhat effective

15%

Networking is very effective

2025

36%

Networking is somewhat effective

46%

Networking is very effective

## Get the report

[Download Now](https://welcome.bizzabo.com/state-of-events-2026#top)

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