The strategic event sponsorship handbook

Unlock success with strategies for overcoming challenges, crafting sponsorship packages, and proving sponsor ROI.

spotlight on event sponsorship strategies


of the biggest sponsorship challenges and how to overcome them


strategies for successfully boosting sponsor ROI and retention


ChatGPT prompts, plus event sponsorship examples and more

Reimagine your event sponsorship strategy to boost ROI

Event organizers and sponsors are navigating more budget constraints while seeking maximum ROI. This handbook offers a comprehensive roadmap to unlocking that success, going beyond traditional sponsorship models and diving into creative approaches for designing sponsorship packages, implementing new engagement strategies, and using data to prove and enhance sponsor ROI.

Get strategies to boost event sponsorship opportunities

Diversify sponsorship opportunities
Diversify sponsorship opportunities

Learn about immersive, experiential activations and how to offer sponsorship packages to meet a broad spectrum of sponsor needs and budgets.

illustration of a lightbulb with a dollar
Leverage concrete data to prove ROI

Lock in more sponsors by using analytics and tracking tools to ensure tangible returns, meaningful ROI, and powerful metrics around lead generation.

illustration of calendar depicting year-round sponsorship strategy
Embrace a year-round sponsorship strategy

Get outside-the-box strategies to ensure long-term relationships, early buy-in, and continuous relationships with key partners.

Why you should download this event sponsorship handbook

Whether you are an experienced event planner or new to the domain, this guide equips you with the tools, tactics, and knowledge to craft compelling sponsorship packages, engage sponsors effectively, and ultimately, maximize the impact and profitability of your events. Learn how to focus on customization, data-driven decisions, and long-term sponsor relationships to help you navigate the evolving event landscape.

Get the handbook